Med-Tech: Tools for Mature Living
Audience-friendly imagery flows against a breezy-afternoon track, setting the perfect stage for this Med-Tech message. Improved sales + traffic measurably despite a modest media budget.
Wildly successful campaign delivers men's health info via humor. Airs exclusively during NFL broadcasts. Winner of the ADDY Award for Best Television Campaign. Shattered records for video plays on the FOX affiliate's website.
Arresting visuals and a mesmerizing soundtrack helped these commercials increase inquiries and new patients by double digit percentages.
Their commitment to quality and service made them great. Their commitment to a steady dose of smart advertising made the Lab #1 in their market. The Lab's progressive branding and marketing tactics have been featured in a number of presentations made to owners and organizations in the compounding community.
In the Lab